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Forums can be a
useful tool if you’re doing business online. You can learn a lot
by reading the content and actively taking part in the
discussions.
Reading a
forum's archives can be a great way to get a basic knowledge
about a topic, and it can also give you pointers about the
changes in trends and opinions through time.
It's always important to read the terms and conditions of
each particular forum for a basic guideline as to what is
acceptable.
It’s also a good
idea to read archived posts in order to see the guidelines in
action. If you don’t, you could end up doing something wrong,
like spamming the forum, and that could seriously hurt both your
name and your business.
Taking an active part in forums can help you gain recognition in
topics you show some knowledge of, and may even result in some
great business leads and contacts.
Read through
posts, and answer any questions you are able to in a polite,
friendly and helpful manner. It’s a brilliant way to get
your name and services known, but you have to be aware that
different forums have different rules in regards to
self-promotion.
Some won’t allow
any hint of self-promotion
Some are specifically aimed at
self-promotion
And a lot of them fall somewhere in between...
...allowing either signature files (your details in a short para
which appears at the end of any information that you post) or
URL's to an off-the-page member profile.
The in-between
ones are the best ones to use for marketing yourself, especially
as the ones aimed at "promoting" usually end up more like "spam
boards" than anything else.
Choose forums that allow a signature file, that short block of
text about you and/or your services which can be automatically
attached to the end of every post you make.
No matter what
you do, never EVER post a reply to a 'legitimate' topic with
advertising (spam) in the body of your post. This will annoy forum
members who are seeking valid answers, and kill your credibility
as an online marketer almost instantly.
"Netiquette" is
a must-know if you’re planning to use forums.
What is
netiquette, you ask? Basically the same as offline
etiquette. It is essential to have a good understanding of
acceptable ways to communicate with other forum members.
That’s why
it’s so important to do some reading in the forums before
you start posting messages yourself.
This is where
good moderators come into play. They check their own forums for
inappropriate posts and spam, they keep the forum clean, and
make sure everybody plays by the rules.
Forums without
moderators tend to turn into ghost-towns, with nothing but spam
bots visiting them. A nice clean forum needs good
moderators to keep it that way.
In the worst-case scenario, if you break the rules in a forum,
by spamming, or using inappropriate language or behaviour,
either the administrators or moderators may well end up banning
you from that particular forum.
If that happens,
they will most likely delete each and every post you’ve made,
whether it’s good or bad. And there are internet
blacklists!
Tread softly... make a good impression. That's
good for you... good for your business.
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Neil Robins
NewbiesOnTheNet
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